Primary navigation

AMI-tv Producer Wendy Purves previews Pivot like a Boss

Jenna White works in her business kitchen

By Wendy Purves

Being an entrepreneur isn’t easy at the best of times; add in a pandemic and things can really get challenging! For the Halifax Bureau’s latest television special, Pivot like a Boss, we had the chance to talk with three incredible entrepreneurs who shared the highs and lows of how they are managing their businesses during these turbulent times.

Jenna White runs Jenna’s Nut-Free Dessertery in Fredericton. Jenna has Elhers-Danlos Syndrome and started her baking business after she became legally blind and soon afterward developed anaphylaxis. She chose to "go big" and actually expand her business during the pandemic.

The CEO of Fundmetric, Mark Hobbs, a lifelong entrepreneur who has cerebral palsy, not only weathered the pandemic’s effect on his high-tech business, which helps non-profits and charities raise money using artificial intelligence, he also found a way to give back to his clients who were struggling.

Alex Pittman, manager of Mikiz Pittstop and owner of Alex's Chill & Grill in Lunenburg, Nova Scotia, like Jenna, started his business several years ago after he lost his sight (in his case, due to diabetic retinopathy). Running a restaurant during the pandemic tested his entrepreneurial mettle, but Alex found the inspiration to keep going in the joy he found in serving his customers during this difficult time.

I can’t wait for you to meet these fascinating entrepreneurs and hear their stories of resilience, perseverance, and optimism.

Pivot like a Boss, hosted by Laura Bain, airs Friday, July 30, at 8 p.m. Eastern on AMI-tv. Stream it on demand on AMI.ca or the AMI-tv App.